You can also simply choose a Pin from each of your boards as a cover. First, you can create and upload separate board covers to each board and link them to your website. There are a couple of different ways you can do this. And try to naturally include relevant keywords-more on keywords later.Ĭhoose covers for your Pinterest boards so they match your branding and the rest of your profile. Hashtags aren’t essential for your Pinterest bio, but you should clearly and succinctly communicate your brand’s mission statement and offerings. Most have a similar character limit (Pinterest’s is 160), making it easy to write one bio and use it across the board. Your social media bios should be consistent across platforms. IKEA’s cover is a stunning photo featuring their products and decor.Īnd some brands, like Anthropologie and Nordstrom, keep it simple with tone-setting art or their full logo. Your cover is the perfect place to add graphics, product shots, an image of your office, seasonal imagery and other visuals that represent your company.įor example, Free People’s cover features seasonal clothing. This is likely just your logo set into a 165 x 165 pixel image. Upload a profile photo that best represents your business. There are two main profile areas you’ll want to brand: your profile photo and cover. Just make sure your visuals are high-quality and match your brand to give your profile a branded look. Your profile visuals are prime real estate to enforce your branding. Here are a few ways to do that: Customize your profile visuals Then, brand your Pinterest profile so that it’s easily recognizable as belonging to your company. This gives you access to additional tools like analytics and ads. Before you get started, double check that you have a business Pinterest account-not personal. The first step to having a presence on any social media network is to brand your profile. Now let’s get into how to market on Pinterest by creating a strategy in 6 steps: (Source: Pinterest) Your 6-step Pinterest marketing strategy So Pinterest is a prime spot for you to create feel-good and helpful moments for your audience. Offering content that taps into this provides Pinners with the spark they’re looking for.Īnd that brings us to a superpower Pinterest has: It makes people feel good.Īccording to the platform, 78% of weekly Pinners feel positive after interacting with it. According to Pinterest, 85% of Pinners say they go to the platform to start a new project. Pinterest is a prime place to create and cultivate an engaged community through content-specifically content that taps into creativity. This type of content is a powerful tool for driving new users and customers to your website. That’s why they’ve optimized unique Pin types that can be used to promote products and articles. In fact, 80% of weekly users have discovered a new product or brand on Pinterest, according to the platform.Īnd Pinterest knows this. Pinterest is a popular discovery platform for shoppers looking for inspiration or new products. Crumbl Cookies discovered this recently: In less than a year, they grew their Pinterest following from 7,000 to 1 million. To name a few: Boost brand awarenessĮvery month 460 million people use the platform, so there’s an active audience waiting for you. But using Pinterest comes with benefits that make it worth the additional effort. Since many are looking for buying inspiration, marketing on Pinterest is a powerful way to reach new customers.Īdding another platform to the mix is no easy ask. Pinterest marketing is the practice of posting branded content on this visual-forward platform to cultivate and build awareness, connect with your audience and drive traffic to your website. Let’s get into how to market on Pinterest. And with 85% of weekly users saying they’ve purchased something from a Pin, this platform deserves to be in your social media marketing stack. In fact, it’s one of the fastest-growing social platforms. But there is so much more to the platform, and it’s time for marketers to get on board (no pun intended.) Maybe you’ve personally used it for these reasons. You probably know Pinterest as a go-to place to find DIY ideas and inspiration boards.
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